Masha Bekh is Ukrainian born. She studied Fashion Design and Fashion Brand Management in Istituto Marangoni in London, Paris and Milan. It was here that she channeled her love of design and honed her personal approach for fashion.
She started her career at the age of 23 by launching semi couture brand - BEKh, and showed Spring/Summer 2011 collection during Ukrainian Fashion Week. Each piece of BEKh collection is design and carefully produced by her team in the atelier.
From the very first collection she implemented few jersey styles with her signature 'ripped out' label, and it became so demanded that it turned to an independent line with its unique identity, enriched with self-irony and love. She believes that each garment has to emphasize the beauty of our soul and make the eyes sparkle every single day.